WEB DESIGN | WEB BRANDING | MUSEUM OF CULTURES |

CLIENT:
Museum of Cultures “Villa Garibaldi” testifies the presence and the encounter of different cultural identities, in a country that, since ancient times, is a borderland and, thanks to the Via Valeria, Roman consular road and ancient pastoral sheep trail, is an important crossroads of traffic.
Museum if Culture Riofreddo
BRIEF:
The museum is small but offers testimonies related to local cultures. There are large collections of material objects of traditional use and in visual and audio documentations concerning the intangible cultural heritage. Enhance precisely the ethnic cultural side of the museum. Emphasizing the most interesting exhibits for students as well.
ART DIRECTION:
I thought it was very nice to reproduce on all pages the photo of the model of the small Museum. Here the prominent character is Garibaldi. Very popular with students, I decided to display the four fundamental sections on the homepage. The icons are directly the most interesting pieces of the collections.
I used bright colors to make the museum even more interesting and modern.
INTERFACE DESIGN:
The structure is similar to a portal although it is not that full of info. On the left are the latest news. There is also an archive section. The goal is to have a simple, intuitive and fast user experience. It is interesting to break up the long descriptive texts with photos of the most important finds. The navigation bar contains the 4 main sections.
+CONCEPT:
As a symbolic icon of the virtual visit with navigable photos and videos I used an old photo of a donkey, a local animal much loved by the public.