WEB BRANDING| WEB DESIGN | CANTIERE SOLARE VIAREGGIO

CLIENT:
Cantiere Solare of Viareggio
The Solare shipyard is a small shipyard in Viareggio, a sort of boutique that produces a few boats per year with exclusive features. Famous for the Loabster Boats
It stands out for its elegant style, sometimes deliberately retro but with very fast and high-tech engines.
high technology.
BRIEF:
The brief was to create a small niche site. Tell this idea of a new boat with a simple but emotionally impactful visual language.Important to read the features easily.
ART DIRECTION:
To express elegance, design and technology, I decided to go for the total white look with the addition of colored graphic touches with a vaguely retro flavor. Here is the two-tone “mustache” that recalls the wave that beats on the hull, and that will become the solar brand.
INTERFACE DESIGN:
The interface is simple but impactful. The photos are deliberately small because high quality images were not available. I also used wireframe drawings of the various models of the boats. A lot of care on the general information tabs
+CONCEPT:
try to remain visually balanced between tradition and contemporaneity with a very technological product.